* "50 % OF ALL WOMEN IN THE U.S. ARE 35 AND OLDER."
Grey Advertising Research, 1997

* "It isn't unique for this generation of women, and by that I'm speaking to baby boomers and perhaps women in their sixties and even some in their seventies who have tended to identify culturally with the Baby Boomers. I think we've been doing this all of our lives. The real news here is that we're doing this again at an age at which society tends to think women ought to be or are invisible, and lo and behold, we're not going away like we're supposed to. We're gathering power and I think we're changing the perceptions of what it means to be aging in America forever. I don't think any generation following us is ever going to be the same again."
Dr. Carol Orsborn, The Silver Pearl: Our Generation's Journey to Wisdom By Tim Miejan December 2005

* "By 2010, women between the ages of 40 and 64 will be the largest age group in the country and will be at the height of their earning power."
Martha Lauzen, Professor of Communications at San Diego State University 2005

* "Brace yourself. Very soon in beauty and fashion ads you will be seeing faces of women who are actually in their 40's --or even older....some hard economics may be wooing the cosmetic and fashion industries away from their long love affair with youth. M.A.C., whose edgy self-image seems made for the young, admits that almost a quarter of its customers are over 40. Dior reports that 65 percent of women using antiaging skin care are over 40 and antiaging accounts for half of the company's total treatment business. What is more, expenditures of that mature age group are growing at 20 percent a year."
For Mature Audiences by Mary Tannen New York Times Magazine, 2006

* "WOMEN ACCOUNT FOR 52% OF THE U.S. POPULATION."
Tom Peters, Forbes Magazine, June'97

* "THE MEDIAN AGE OF WOMEN IN THE U.S. IS 35.2 YEARS."
U.S. Census Bureau

* "Women own 8 million businesses in US."
* "They employ 18.5 million people."
* "Women's collective buying power is greater than the economy of Japan."
Bermuda Sun 9/29/03

* "Woman over age 60 make-up 10% of population."
* "Women are nearly 50% of work force."
* "Women control 83% of purchasing power in America Today."
Business Women's Network 2003

* "Women comprise 47% of labor force."
* "Women receive more than half of all bachelor degrees."
American Woman Road & Travel 2003

* "Women purchase 50% of all new vehicles."
* "Women purchase 48% of used vehicles."
* "Women influence 80% of all sales."
* "Women influence 80% of all luxury and family travel."
The Women's Center 2003

* "47% of American's with assets greater than $500,000 are women."
* "Women's market makes up 2 Trillion of personal expenditures per year."
WOW! Facts 2003

*"In 1998 51% of sales in the $13.8 billion domestic record industry were made by women. Women over 30 accounted for the largest share of purchases in their favorite genres, pop and country, they accounted for 65% and 60% respectively."
Taylor Neelson Sofres Inter search

* "Madison Avenue's preoccupation with youth doesn't fit the real world, which is increasingly diverse and aged," said David F. Poltrack, a CBS executive vice president at a AARP seminar. "Business issues are negatively impacting the portrayal of mature Americans on television...This doesn't make good business sense", said Mr. Poltrack, who has worked for CBS since 1969. "I've led research documenting that older Americans have and spend more money and are as responsive to advertising as the young."

* "BOOMERS WILL CHANGE THE VIEW OF BEAUTY. AGE WILL BE BEAUTIFUL AND COMFORT WILL BE BEAUTIFUL...
THE BOOMERS WILL NOT BE DENIED...
THE INDUSTRY WILL CATCH UP WITH THE NEW AGE OF BEAUTY SOONER OR
LATER."
Bette Levin, Director of Pulic Affairs, AARP

* "THE OVER 40 YEAR OLD MOVIEGOING AUDIENCE HAS DOUBLED IN THE LAST FIVE YEARS."
Joe Roth, Chairman of Walt Disney Studios 1996